A specialized Shopify marine equipment store with custom Liquid theme and complex product categorization for the fishing industry.
Custom Shopify Liquid theme development for Carbon Marine, a premium marine equipment retailer specializing in carbon fiber push poles, tiller extensions, and fly fishing accessories. Built for the specialized marine industry with complex product categorization, technical specifications display, and mobile-first design optimized for anglers who often shop while on the water.
Carbon Marine required a specialized e-commerce platform to showcase their premium marine equipment to a highly knowledgeable customer base. The challenge was creating a Shopify store that could effectively organize and present complex product lines while maintaining the technical credibility essential in the marine industry.
Developed a custom Liquid theme with sophisticated product categorization, detailed technical specifications display, and mobile-responsive design optimized for both on-the-water and desktop shopping experiences. Created an intuitive navigation system for hundreds of specialized marine products organized by type, compatibility, and application.
Responsive Liquid theme designed for anglers who often shop while on the water, with touch-friendly navigation and fast loading times optimized for marine environments.
Sophisticated navigation system organizing hundreds of specialized marine products by type, compatibility, and application across six major product categories.
Detailed product information presentation including compatibility charts, dimensions, and technical specifications critical for marine equipment selection and performance.
Specialized program features for fishing guides with dedicated sections and professional-oriented product recommendations tailored to commercial fishing operations.
Advanced inventory display showing availability, blemished items, and clearance sections to help customers find the best deals while managing stock levels effectively.
Comprehensive care and maintenance information helping customers maximize the lifespan of their premium marine equipment with detailed usage and storage guidelines.
Custom Liquid template development with complex product variant management, multi-level category organization, and cross-browser compatibility optimization.
Specialized features for carbon fiber push poles, tiller extensions, fly line management, and species-specific fishing accessories with detailed compatibility information.
Carbon Marine
4 months
Shopify Developer & Marine Industry UX Specialist