OceanBlue Omega - Premium Supplement Store

A premium Shopify supplement store with custom Liquid theme, interactive product quiz, and sustainability-focused branding.

Project Overview

Complete Shopify e-commerce transformation for OceanBlue Omega, featuring custom Liquid theme development, mobile-first responsive design, and sustainability-focused branding. Built a comprehensive supplement catalog with interactive product quiz, seamless checkout experience, and advanced conversion optimization. The platform showcases their "Nothin' but the Good Stuff" philosophy through quality assurance messaging, environmental partnerships, and transparent pricing strategies.

The Challenge

OceanBlue Omega needed a premium e-commerce platform that could educate customers about complex nutritional benefits while providing a seamless mobile shopping experience. The challenge was positioning them as the premium choice in the crowded supplement market while building trust through transparency and quality messaging.

The Solution

Developed a custom Shopify Liquid theme with mobile-first design principles, interactive product recommendations, sustainability storytelling, and conversion-optimized checkout flows. Created an educational platform that builds trust through quality certifications, environmental partnerships, and clear value propositions.

Key Features

Mobile-First Design

Responsive Liquid theme optimized for mobile shopping with touch-friendly product galleries, streamlined checkout, and thumb-friendly navigation for seamless mobile experience.

Interactive Product Quiz

Custom JavaScript-powered quiz functionality helping customers find their perfect Omega-3 formula based on health goals and lifestyle preferences.

Sustainability Storytelling

Partnership showcase with 4ocean for ocean plastic neutrality, sustainably sourced ingredients, and comprehensive environmental commitment messaging.

Quality Assurance Features

Prominent display of "No Fishy Burps," third-party testing, mercury-free certification, and full transparency messaging to build customer trust.

Store Locator Integration

Custom store finder with Google Maps API helping customers locate OceanBlue products at nearby retailers, bridging online and offline shopping experiences.

Advanced Shopify Development

Custom Liquid theme development with product variant management, subscription setup, email marketing integration, and conversion-optimized checkout flows.

Supplement-Specific Features

Specialized product catalog showcasing Essentials and Professional series with detailed nutritional information, dosage guidance, and health benefit messaging.

Conversion Optimization

Strategic pricing display, subscription options, free shipping thresholds, and 20% email signup incentives designed to maximize conversion rates.

Project Details

Client

OceanBlue Omega

Timeline

2 months

My Role

Shopify Developer & E-commerce UX Designer

Technologies

ShopifyLiquidJavaScriptMobile-First DesignKlaviyoGoogle Maps APICSS/SCSSE-commerce Optimization