A custom WordPress website for Detroit's iconic pop company featuring interactive flavor explorer and authentic Motor City design.
Complete digital transformation for Faygo Beverages, Detroit's legendary pop company with over 50 flavors since 1907. Built a custom WordPress website featuring an interactive flavor explorer, pop culture integration, and authentic Detroit-inspired design that honors their 115+ year history while appealing to both longtime fans and new customers discovering the Motor City spirit.
Faygo Beverages, Detroit's iconic pop company since 1907, needed a digital presence that captured their authentic Motor City spirit and showcased their incredible variety of over 50 unique flavors. The challenge was creating a website that honored their rich history while appealing to both longtime fans and new customers.
Created a custom WordPress website that celebrates Faygo's pop culture significance with an interactive flavor discovery experience and authentic Detroit personality. Developed custom post types for flavor management, integrated e-commerce functionality, and built an advanced store locator to help fans find their favorite flavors nationwide.
Custom-built flavor discovery system showcasing over 50 unique Faygo flavors with detailed descriptions, size options, and availability information.
Celebrating Faygo's legendary status in pop culture with dedicated sections, social media integration, and interactive cultural references.
Authentic Motor City-inspired design elements that honor Faygo's 115+ year history and deep roots in Detroit culture.
Advanced store locator functionality helping fans find their favorite Faygo flavors at nearby retailers across the country.
Interactive timeline and storytelling features that celebrate Faygo's incredible journey from 1907 to present day.
Seamless integration with online shop functionality for Faygo merchandise and direct product purchasing through WooCommerce.
Faygo Beverages
6 months
Full-Stack WordPress Developer & Brand Experience Designer