A complete digital transformation with custom WordPress website and Magento 2 e-commerce store for LaCroix Sparkling Water.
Comprehensive digital transformation for LaCroix Sparkling Water, including a custom WordPress website with animations and recipe functionality, plus a full-featured Magento 2 e-commerce store. The project involved building two interconnected platforms: a vibrant WordPress website for brand engagement and a robust Magento 2 store for merchandise sales, creating a cohesive brand experience that captured LaCroix's fun, sparkling personality while delivering professional e-commerce functionality.
LaCroix Sparkling Water needed a complete digital transformation to showcase their brand personality and provide seamless e-commerce functionality. The main challenge was creating a cohesive brand experience that captured LaCroix's fun, sparkling personality while delivering professional e-commerce functionality with custom animations, interactive recipe cards, and social media integration.
Built two interconnected platforms: a vibrant WordPress website for brand engagement featuring custom animations, interactive recipe cards, and social media integration, alongside a robust Magento 2 store for merchandise sales. Implemented unified brand experience across both platforms with consistent design language and optimized user flows.
Custom-built recipe system featuring cocktails and mocktails with LaCroix flavors, complete with ingredient lists and instructions.
Engaging CSS and JavaScript animations that bring the "sparkle" to life throughout the user experience.
#LiveLaCroix campaign integration with real-time social media feeds and user-generated content showcase.
Optimized Magento 2 checkout flow with multiple payment options and streamlined user experience.
Fully responsive design optimized for mobile users, ensuring perfect experience across all devices.
Unified brand experience across both platforms with consistent design language and user flows.
Complete custom WordPress theme design with custom post types, Advanced Custom Fields integration, and email newsletter functionality.
Full Magento 2 customization with branded merchandise catalog, custom checkout experience, and inventory management.
LaCroix Sparkling Water
6 months
Full-Stack Developer & Brand Implementation Lead